Days since we last talked to users

0

No date set

Select date:

Logo image URL: Logo alt text: Goal (maximum days since meeting users):

Enable additional "Days since" blocks: User in another country
User we didn’t know
User who has a disability
User who has a temporary disability
Someone who isn’t a user anymore
Someone who has never been a user
Someone in your customer service team

Select date:

When did you last do any user research?

An organisation with an immature research practice will find all kinds of excuses to avoid user research. It's too difficult, time consuming, expensive. Some may even fear the results. But none of these are good excuses.

I've found it useful when working with teams that have made some initial progress with performing user research (or design research or UX research) but lack momentum, that reminding them of when we last performed user research can be powerful.

Seeing that number get bigger is a daily reminder of the distance between you and your users and that you need to take action.

You can also set targets. Your team could agree to do some user research and talk to real people every week. So your target would be to keep days since to below 8.

Show this page at your daily standup as a way of encouraging your team to close the gap between themselves and users, and to make better, research-based, decisions.

Created by James Royal-Lawson v20251006

Helping you and your organisation do digital things better

Privacy policy